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Always-on authority.

Agents on. Practitioners deciding.

Authority belongs to the brands that move first. People and AI reward the same signal: earned authority. The brands that move with velocity and precision earn the attention and trust that drives discoverability.

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The loop

  1. Monitor
  2. Identify
  3. Route
  4. Approve
  5. Earn
  6. Measure
  7. Prove

Earned coverage in

Earned placements

1,184

Placements earned for clients, logged live from the platform.

AI citations

119

AI answers that cite coverage PAiR placed, counted live.

Time to tier one

5

Business days from onboarding to the first tier-one placement.

Practitioner actions

7,562

Decisions logged by a named practitioner, with time and client, counted live.

About PAiR

The always-on, AI-native public relations system.

PAiR is the PR workflow system powering the future of earned authority for companies and people.

PAiR combines senior communications expertise with proprietary technology to help brands and people earn attention, build authority and stay discoverable.

  1. 01Continuously finds opportunities for top-tier earned media and executive visibility.
  2. 02Agents run production. Senior practitioners make every decision.
  3. 03Learns from every practitioner edit.
  4. 04Measures, earns and proves AI visibility through a closed loop.

How PAiR works

A closed loop, seven steps.

01

Monitor opportunities.

  • News
  • Competitors
  • Journalists
  • Stages
02

Identify the right opportunity.

  • Fit score
  • Timing
  • Spokesperson
03

DecisionHQ routes recommendations.

  • Drafted
  • Sourced
  • Assigned
04

Senior practitioner approves.

  • Named approver
  • Every send
05

Earn coverage.

  • Tier one
  • Trade
  • Broadcast
06

Measure AI visibility.

  • Locked prompts
  • Four models
  • Monthly
07

Match citations URL for URL.

  • Answer
  • Citation
  • Placement
↻

The loop restarts.

  • Every day
  • Every client

Inside the platform

What a practitioner sees.

DecisionHQ, this morning

Weigh inwithin the hour

A story on your beat is moving. Your take is already drafted.

found by your news monitorReview →
Story starterearlier today

A reporter covering your category. The intro matches her last three pieces.

found by your story scoutReview →
Coveragethis morning

You are in the piece, review to record, follow-ups queued.

confirmed and on the books

AI mention rate, one client, one month

Measured against a locked prompt set across four AI engines. 17 answers now cite placed coverage, traced URL for URL.

Fit score

Scored against your positioning before anyone reads it.

Activity

Why PAiR

01

Continuous opportunity discovery

Monitoring, research and journalist matching run 24/7, with no prompting required.

  • Mentions
  • Competitor moves
  • Industry news
  • Awards and stages
02

Human decision making

A named practitioner reviews and approves every draft. Nothing ships without a human decision.

  • Named approver
  • Every draft
  • Every send
03

Governance and traceability

A source on every claim, a named approver on every send, all of it logged.

  • Source attribution
  • Decision log
  • Audit trail

PAiR for Companies

Full-service communications powered by the PAiR platform.

Explore Enterprise

PAiR for People

Self-service platform using the same intelligence, workflows and governance.

Explore Direct

See the loop run on your own prompt set.

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